Launch team

Join the launch team

A book launch is a strange thing to follow on the heels of writing a book. You spend a long time in the weeds on one topic to turn it into a book. It gets a couple of weeks of the world's attention, and then everyone moves on. There isn't much an author can do about that. But I'm convinced this is a good thing, because what truly helps is quite simple.

A few people who read the book early and mention it to someone else.

For new authors like me, advertising barely moves books. But a focused, coordinated effort from a small group of early readers can have an outsized effect. It comes down to a few well-timed things, like buying the book on one specific launch day, posting an honest review that first week, passing the book to a colleague who needs it, or mentioning it wherever you know people will hear you.

I promise not to take up much of your time, and to be very clear with my asks.

If you've ever been the reliable one, magically juggling more than any one person should, this book was written for you. And my guess is that you know others in a similar situation who might benefit from a life that can breathe a little more easily. Add your name and I'll be in touch as we get closer.